SEO Tips & News: Latest Strategies for Boosting Rankings

How We Boosted Blog Impressions by 53% Just by Tweaking Existing Content

When it comes to blogging, most people focus on pushing out new content. But what if I told you that some of the biggest SEO wins come not from creating new articles — but from improving what you already have? That’s exactly what happened…

Rakesh Ratan March 30, 2025

AI Guide

Exploring SearchGPT vs Google: User Experiences, Challenges, and Opportunities

The announcement of SearchGPT has sparked widespread discussions among tech enthusiasts, content creators, and SEO professionals. Many are curious about how SearchGPT compares to traditional search engines like Google, and whether it poses a significant challenge to the existing search ecosystem. Based on a…

Rakesh Ratan December 4, 2024

Voice Search

How to Optimize Your Website for Voice Search?

Voice search is transforming how people interact with technology. With more users relying on virtual assistants like Siri, Alexa, and Google Assistant, optimizing your website for voice search is no longer optional—it's essential. By 2024, voice search is expected to be one of the…

Rakesh Ratan October 29, 2024

SEO Metrics

Top Website Engagement Metrics for Better SEO Performance

In today’s digital world, having a website isn’t just about showcasing your products or services; it’s also about ensuring your site ranks well in search engines like Google. For this to happen, you need to focus on engaging your visitors effectively. Website engagement metrics…

Rakesh Ratan October 28, 2024

Analytics

How to Use Microsoft Clarity for Website Analysis

Microsoft Clarity is a free tool that provides insightful data on how users interact with your website. It helps you understand visitor behavior, identify potential UX issues, and optimize your site for better performance. Here’s how to use Microsoft Clarity for effective website analysis.…

Rakesh Ratan October 19, 2024

AI Guide

How to Optimize SEO for Google AI Overviews

Google AI Overviews use artificial intelligence to generate summaries or overviews of topics in search results. As these AI-driven results become more common, it's crucial to optimize your website for visibility in this context. Here’s how to effectively do SEO for Google AI Overviews.…

Rakesh Ratan October 19, 2024

Backlinks

How to Build Natural Backlinks That Matter for SEO

Backlinks are one of the most important elements of SEO. They signal to Google that your site is trustworthy, authoritative, and relevant, which can boost your rankings in search results. However, not all backlinks are created equal, and buying them can often lead to…

Rakesh Ratan October 19, 2024

Algorithm

The Google Search Algorithm Leak of 2024: A Game-Changer for SEO

In 2024, a significant leak of Google’s search algorithm surfaced, giving SEO professionals and marketers unprecedented insights into how Google ranks websites. This leak, which involved over 2,500 pages of internal documentation, brought to light many previously unknown ranking factors and confirmed suspicions about…

Rakesh Ratan October 19, 2024

Ranking

Entity SEO: A Comprehensive Guide to Boosting Your Search Rankings

Search Engine Optimization (SEO) has evolved significantly over the years. While traditional SEO practices like keyword optimization, backlinks, and content quality remain crucial, there’s a new player in town: Entity SEO. Understanding how entities impact search can be a game-changer for websites looking to…

Rakesh Ratan October 18, 2024